Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand.
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منابع مشابه
impact of media and non-media advertising on brand equity (case study brand pars khazar)
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2018
ISSN: 1556-5068
DOI: 10.2139/ssrn.3175480